What is another term commonly used for a business name?

A trade name is a term that refers to the name under which a business operates and is recognized by the public. It is often synonymous with the official name of the company, especially in commercial contexts, and can be used in marketing and branding activities. A trade name can represent the products or services offered by a business and is crucial for establishing an identity within the marketplace.

While other terms like enterprise title, company label, and brand identity may seem similar, they do not specifically refer to the legal name used in business operations. Enterprise title and company label are less commonly used and might not accurately convey the formal recognition aspect of a business name. Brand identity, on the other hand, encompasses a broader concept, highlighting the overall perception and reputation of a business, which includes but is not limited to the business name itself. Thus, trade name is the accurate term that aligns with the concept of a business's designation in commercial scenarios.